Can You Make Money Selling Swimwear? – (Here is How)

Getting great swimwears for the season is very important. It is very easy to go for any design, color, shape and quality but to get the best, there are a lot of things you might have to do. Swimwears serve more than the purpose of swimming and showing up at the pool or beach, it says a lot of things about you.

To be able to put together great plans, designs, body shape, materials and quality, etc. is not easy but needed for customer satisfaction. While this isn’t easy, it is absolutely necessary to put these things in place in order to gain credibility and integrity. Due to these experiences, a lot of people have asked, can you make money from selling swimwear?.

Yes, you can make money from selling various kind of swimwear online. In fact, the swimwear industry is one of the fastest growing industries in the world. Once you have everything you need for a successful launch of your swimwear line then half of the work is done. This is because during times like holidays, vacations, honeymoons, etc, a lot of people have enough disposable cash to go around and a good portion of this is spent on getting great swimwear for themselves.

Reasons Why You Can Make Money from Swimwears

Selling a swimsuit or a swim cap and other things does not look like you can make money from it right? Yeah, I know, this is why I will be giving you a few reasons why this works.

1. It is Always in High Demand

Whether you know it or not, swimwears will always be in high demand. From training to class practice to soaking in the sun to get a tan to swimming laps and even competing in competitions, you will understand that swimwears will always be in high demand. People get swimwears for different reasons irrespective of the time of the year.

2. It is Timeless

Swimming, tanning, soaking up the sun, enjoying the beach with friends and family are things that can never get old. They are timeless and will continue to be, as a result of this, the swimwear industry is indeed timeless. There is no way swimming and other things related to it will ever go extinct one way or the other. So, investing in a swimwear line is absolutely profitable in the long run.

3. Selling is Quite Easy

Unlike some other products, swimwears have a market that is easy to work in. There are stores online that you can easily sell your swimwear on, as long as it passes their quality control tests. These shops accept wholesales in large quantities and this is good for you. It is only a matter of time before you keep expanding the business.

Is Selling Bathing Suits Profitable?

Yes, selling bathing suits is very lucrative and profitable. In the year 2020, the swimwear industry was worth $16 billion, this is expected to grow to $29.1 billion in 2025.

However, to be able to successfully start your own profitable swimwear line, there are some factors you need to consider first;

Factors to Consider Before Selling Swimwear

1. Get a Niche

For you to launch a successful swimwear line, it is very important that you get a niche. You do not have to do everything that everyone is doing, you should not do it the way everyone is doing it, you have to pick an area you will be specializing in. This gives you an edge and also helps you to become a master in that line. When you start making profits, then you can think of expansion. But first, pick a niche. It could be swimsuits, swim caps etc.

2. Your Line Should Be Solving a Problem

It is no longer a problem if someone is solving it. You cannot decide to solve a problem that someone or multiple people are solving or have solved already. You can do research and survey to see which part of the swimwear industry is still green and untapped. If you go with the crowd, you might not make as much profit as you would like to.

3. Do an Extensive Research

Research should be done before, during, and even after you have launched your swimwear line. Do not stop researching because this will give you a definite edge over your competitors. Research as much as you can, this is as important as the ideas you are bringing to the table. Don’t forget to do market research too, what is available in the market, durability, quality and price. This research will guide you on the next thing to do. Never, go blindly into launching without proper research.

4. Developing Your Designs

How feasible are your designs? You can even make a survey to know if people will wear something like that when produced. This will help you to know who your targeted audience are and how your products will be received in the market especially when your designs are uncommon.

5. How to Sell Your Products

This is a very important factor. After picking a niche, doing your research and developing designs and strategies for your swimwear line, how do you market your swimwear? Will you be partnering with online vendors or will you open a swimwear store? These are things that you will need to put in place when you are considering a swimwear line. This will also guarantee your profits and how much profits you can make.

When these have been put in place, here are some things you need to do to launch your swimwear line;

Things to do Launch your Swimwear Business

1. Name Your Business

As they say, name is power. The first step you should take when you decide to launch your line is to first name it. This makes it more real to you. The name should be relevant, should carry the personality of your business and should be catchy and easy to remember.

Like the name, the logo should carry a personality, it should tell your brand story, it should be unique and should appeal to your audience.

3. Research Your Target Audience

You should know who your target audience are and how you intend to get through to them.

4. Get a Manufacturer for Your Designs

To ensure that your designs are made with quality, get good manufacturers that will deliver the best version of your designs to you. Decide if you will like to outsource or do the production in your locale. When this is settled, then you can settle for manufacture.

5. Design Your Website and Social Media Platforms

This part of your launch is just as important. Get a good handler to design your brand website and your social media platforms. Awareness is very important, especially as you are starting out. Make sure that your website and social media look very professional.

6. Due Diligence

You will need to run documents and business logistics. From the business name to the logo and the structure of your company, there are a lot of business legalities involved. It is in your best interest to get a professional to handle this for you in order to avoid running into situations in the future. Gain as much knowledge as possible.

How Much Does It Cost to Produce a Swimsuit?

A swimsuit can cost as low as 12 dollars to as high as 50 dollars during the time of manufacture. This is as a result of quality. For the average swimsuit, the cost of produce might not be too high when you consider the type of fabric used, how durable the fabric is, if it is lightweight, breathable and comfortable for the customers you are producing for.

However, for a high quality swimsuit, especially those that are salt and chlorine resistant, the cost of production is much higher because of the fabric and other things involved. This is because fabrics that can be salt and chlorine resistant, lightweight, breathable, comfortable, quick-drying and moisture wicking are usually very expensive and sometimes rare to get than the average fabrics.

If you will be producing a swimsuit, it will largely depend on if you are going for the average swimsuit or one with high quality. This will help you decide how much you need to spend on making one swimsuit and a batch of them.

How Much is the Swimwear Industry Cost?

According to Statista, in 2018 the swimwear industry was valued to be worth 18.85 billion dollars, in 2022, it is estimated that by the end of the year, the swimwear industry should be worth about 24.16 billion dollars and by 2025, it should be worth 29.1 billion dollars. The swimwear industry is a fast growing, lucrative and profitable business that offers a wide range of products. 

Over the years, the rate of interest in swimming and other water related activities has been growing rapidly and the demand for swimwear has grown so much. Seeing this opportunity, a lot of brands have decided to branch into making swimwear and making them available at every point for each consumer to get.

How Much Do Swimsuit Designers Make?

An average swimwear designer makes about 31 dollars per hour and about 64,860 per year in the United States. The lowest designer salaries is about 24,500 dollars in a year while the highest is about 90,500 dollars in a year. The pay range varies greatly for every country and might be susceptible to increase if there is increase in skill level, experience and location.

How To Sell Swimwear on Instagram

Over the last few years, Instagram has become the home of businesses. It is a platform where buyers can connect with sellers to get a certain product. It is no surprise that swimwear has joined the moving train. Like every other business, if you want to sell on Instagram, here are a few things you should do:

1. Be Consistent

Consistency is very important when posting on Instagram. You cannot post a few days in a week or month and expect huge sales. Ensure you keep posting every time in order to be able to get the attention that your swimwear business needs.

2. Post Quality and Relevant Contents

Always ensure that your contents are of high quality, you do not want to post blurry pictures that won’t appeal to your customers. Make sure that they are top notch. Every post you will be making should be relevant to your swimwear business. This is the only way you will be taken seriously by your clients.

3. Follow Accounts that Sell Swimwear

Like, repost, and drop positive comments on the accounts of brands selling swimwear too. This can get you noticed by their followers.

4. Run Ads for Marketing

Due to the Instagram algorithm, only your posts might not be enough to give you the clients you want, therefore it is important that you run ads that will market your swimwear. Make sure that your sponsored ads are very catchy and appealing to your potential customers.

To sell on Instagram requires consistency and posting quality content that will not only sell your swimwear but also help them maintain them. The more consistent you are, the more your probability of building an Instagram swimwear brand.

Conclusion – Can You Make Money Selling Swimwear

To answer the question, “Can You Make Money Selling Swimwear?” You should understand that while you can make money from selling swimwear, there are lots of things involved whether as a vendor or you are launching your own swimwear line. The swimwear industry is very lucrative and profitable only if you know how to navigate it right. And if you will be starting your own swimwear brand then I wish you best of luck.


You may see some products here which has either been used by us or independently selected by (obsessive) editors. As an affiliate of Amazon, Anything purchased through our links may earn us a commission at no extra cost to you. 

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